Archive for the ‘MBA Experience’ Category
Life as an international student in SFU’s MFRM program
Posted by: Rachel Li in MBA Experience, Student Life on January 30th, 2012
Hello everyone!
My name is Rachel Li. I am an international student from China and I’m now a candidate in the Master of Financial Risk Management (MFRM) program at SFU.
The MFRM program is an excellent program from which I have learned a lot of new and useful material. I came to SFU in August last year. I have learned a lot in this program about not only finance, but programming and statistics as well. The subjects taught outside of finance were completely new to me. With the help of the Career Management Centre, I’ve learned that a multitude of employers in financial industry are looking for potential employees who know about more than just finance. Since the financial crisis in 2008, financial institutes have attached more importance to financial risk management. Thanks to this program, I’m now on my way to having a more diverse level of knowledge. I believe my decision to enroll in the MFRM program was a wise choice.
Besides the courses offered, this program also provides a lot of real-world experience. In the student-run endowment fund, SIAS, I’m a fixed income analyst. In the first semester, I was mainly focused on the analysis of the whole fixed income portfolio against the benchmark. I was fortunate enough to meet two professionals in fixed income to learn about how a fixed income portfolio is managed. This semester, I’ve shifted my concentration to the credit risk analysis of bonds. This is also quite new for me, so I’ve been reading some books about it. My teammate and I have made a template of credit risk analysis based on credit rating agencies and financial ratio analysis. I look forward to learning more about this as I take the course offered later in this program on Credit Risk.

Before joining the SFU’s MFRM program, I attained a Bachelor of Finance from Shandong Financial University. I was awarded the “National Scholarship” and graduated as an “Excellent Graduate Student”. I also passed the CFA level I exam in the fourth year of university, and am now a CFA level II candidate. In this process, I have learned a lot about finance and now I’m trying to put what I have learned into practice in SIAS.
Vancouver is really a wonderful place to live in. The weather here is always cool; neither too hot nor too cold. There are many scenic spots to visit; I have been to Stanley Park, Cypress Mountain, Central Park and a lot of other beautiful places. Throughout my stay in Vancouver, I have gotten more of an idea about western culture such as food, lifestyle and how to be open to people from different cultures.

As an international student who first arrived in Canada five months ago, I still need time to adapt to the environment. Language is one of the biggest difficulties I’ve faced. However, throughout the first term my English has improved a lot. This improvement has come from communicating with people around me as much as possible.
The following months will be much more fulfilling and intense. However, I’m confident that I can manage my time very well to balance the social & academic activities and the participation of SIAS.
Rachel Mingying Li
What. A. Weekend.
Posted by: Lucas Mitchell in MBA Experience, Student Life on January 20th, 2012
Someone recently told me that 20 years from now, it won’t be the lessons we’ve learned in classes like accounting and economics that we remember from our MBAs, but rather that the memories will come from the connections we make with our classmates and the moments of fun and excitement that we experience together. But that’s not really accurate. These aren’t two separate things. The knowledge we’re gaining in the classroom is constantly being reinforced and built upon and shaped by the people we’re gaining it with. Every single one of us brings a unique combination of experiences, talents, and skills that influence the group and allow us to see the world in new ways, or to discover an insight that would have remained hidden, or to accomplish a goal we couldn’t have reached on our own.
Never was this more clear than in Edmonton this weekend at the MBA Games. 35 of us traveled to Alberta to represent the Beedie School of Business in academic, athletic, and spirit competitions. We went up against the best and brightest of 18 other business schools in Canada, and not only did we hold our own, we learned some valuable lessons in the process.
Our academic teams did the school proud with excellent results. Our marketing team was able to combine their considerable skills and and backgrounds to build a presentation that carried them into the semi-finals. Our strategy team took the lessons of professors like Craig Emby, Mark Moore, and Leyland Pitt, as well as their own personal insights and skills, and channeled them all into a presentation that earned them fourth place. Finally, the strong finish of our operations simulation team demonstrated that how we use information is just as important as the information itself.
In ultimate frisbee we earned a hard-fought third place, despite facing teams with far more experience and training, and in the process learned important lessons about having trust in our teammates and the power of sheer determination. Likewise, we had strong showings in volleyball and dodgeball, proving that leadership and teamwork is every bit as important as finance and marketing. These might seem like small insights; they’re not. An MBA is more than a pile of formulas and concepts, and learning to work together to get a frisbee across a line while a determined group of people are doing their best to stop you is every bit as legitimate as learning to read a balance sheet, and it can’t be taught in a classroom.
In fact for me, the most impressive performance of the whole weekend was how well we acquitted ourselves in the spirit category. When you spend your days looking at numbers and case studies and formulas, it can sometimes be easy to lose sight of how important people are to accomplishing anything. And we have the best people. We were always the loudest; we were always the biggest; and we were always the brightest. I can’t tell you how many times I heard people say how intimidating we were to compete against, because our cheering section was relentless.

And I can’t tell you how important it is to know your people are behind you when you’re trying to find the strength to jump just a little higher for the frisbee, or you’re trying to calm your nerves before presenting to a panel of judges. Anyone can make lip dub videos and learn dance moves and order some t-shirts, though we did all of those things better than anyone. The real test of a team is seeing who shows up to cheer their teammates on at the end of an exhausting day, when they could be napping or shopping. The real test of a team is whether we get angry when someone fumbles a ball or whether we cheer twice as hard. The real test of a team is whether pressure brings them together or drives them apart. I met a ton of people this weekend. They were all smart, welcoming, good people. But they weren’t my people. I know I’m not alone when I say that the biggest lesson of the weekend was confirming that I made the right choice when I chose SFU.
Schulich International Case Competition on Sustainability in the Mining Sector – Toronto, Ontario
Posted by: Lindsay McIvor in MBA Experience, Student Life on January 12th, 2012
SFU Beedie School of Business team: Scott Gage, Matthew Harris, Dave Crozier and Lindsay McIvor
SFU’s Beedie School of Business was honoured by the invitation to Schulich’s inaugural Case Competition on Sustainability in the Mining Sector and was thrilled at the opportunity to engage with this increasingly pressing issue. The team of four was assembled about a month out from the competition, with Scott, Dave and Matt having had experience in the mining sector, and Lindsay’s education being in the field of Sustainability. With two representatives from the 2010 MBA cohort and two from the 2011 MBA cohort, the team enjoyed the opportunity to get to know each other and to reconcile our visions for the case.
As soon as we got together we started to reach out to the Mining community in Vancouver, with the help of Stephanie Bertels, who acted as our “coach” during the preparation period. The team received the case two weeks out from the competition and it entailed a property in Papua New Guinea which is owned by Barrick Gold, who was the main sponsor of the competition. This particular property was acquired in 2006 as part of a bundle acquisition of 12 properties in total. The problem is, the property came with serious “legacy issues” such as human rights infractions and a method of tailings disposal which entails dumping the tailings directly into the river system – something that has been outlawed at all but two mines in the world due to the real and perceived environmental impacts of the practice. The construction of a conventional tailings pond at the site has been deemed unsafe as a result of the highly unstable geographical characteristics of the region. While this mine is proving very profitable for Barrick, there has been some backlash from the investing community attributable to the perception that the company’s ownership of the property is not up to international ethical standards. The questions posed in the case asked how mining companies can factor into their acquisition model the risks and rewards of sustainability issues, and upon acquisition, how can mining firms ensure that their corporate sustainability values and policies are effectively integrated into the acquired operation?
The issues at hand and the questions put forth in the case are incredibly complex, challenging, and relevant to the problems which the industry as a whole is increasingly faced with. The overwhelming participation of key industry actors as judges – including dozens of CEOs and other high level executives from some of the world’s largest mining companies – was impressive and demonstrated the serious tone which the industry is taking in regard to sustainability issues in mining. While we did not finalize at the competition, working on the case and engaging with these issues has been one of the most rewarding experiences of the program. The team would like to take this opportunity to thank SFU’s Beedie School of Business for fully supporting our participation in the Schulich International Case Competition and to sincerely thank Stephanie Bertels for her dedicated assistance to the team.
All the Best,
Lindsay McIvor
Beedie at FEI Canada’s 2011 Best in Class Case Competition
Posted by: Rachelle, Matt, Tim, and Rob in MBA Experience, Student Life on January 5th, 2012
A team of MBA students travelled to Toronto to represent the Beedie School of Business and the Financial Executives International (FEI) Vancouver in the Best in Class Invitational Case Competition, presented by the Toronto chapter of FEI Canada. Teams of four competed in a real time environment where they were given business situations and crises based on an existing public company. The teams then presented solutions and recommendations to a panel of judges.
The members of the Beedie MBA team—Rachelle, Matt, Tim, and Rob—recount their experience in the competition.
November 10
Bright and early flight at 0700, we were all a bit bleary, but after a few cat naps the fog cleared and we had arrived in the bigger “Big Smoke”. After a relatively short cab ride and check in at the hotel, we had about 45 minutes to get ready for the site orientation at Ryerson. We arrived at The Ted Rogers School of Management at Ryerson and were amused but amazed to find it above a Canadian Tire and Best Buy in the heart of downtown T.O. After a brief facilities orientation and a review of the FEI rules and introductions from the Ryerson coach and Dean, we were released for the evening. Following a brief reception at Ryerson, we found a little pub called the Fox and Firkin across the street from the hotel and began to formulate a strategy.
November 11

Bright and early, 0400 Pacific Time, we were back at Ryerson for the case presentation from the company executives. This year’s case was Cineplex, a Canadian entertainment giant. The presentation consisted of an investor-focused discussion of the performance of the firm over the past few years. One of the rules of the competition is team anonymity, which we nearly violated by bringing Beedie bags to the presentation. A quick solution by our resident engineer Matt and some electrical tape solved the problem before the executives arrived.
Probably the most interesting component of this case was the lack of a clearly identifiable problem. The firm had been performing well over the last several years, despite the global recession, and had generated $1 billion in revenues in the last fiscal year.
After some questions, we were led to the academic quarantine to discuss the case to decide the primary challenge and how to manage Cineplex’s growth strategies. We worked late into the evening, fueled by cold Pizza Pizza (similar to Little Caesars), Tim Hortons (gallons and gallons of Timmys), and pop. Once we had thoroughly and completely burned our brains and were satisfied with our presentation, we called it a night.
November 12
Back at Ryerson bright and early (and really missing our beautifully pristine campus), we had some time to review our slides and print copies out before the presentations began. We were called back to the main auditorium for the presentation draw. It was a highly technical process, whereby FEI Toronto Chapter Chair drew team names from a hat. We were selected to present at approximately 1100 and had the opportunity to meet with Mr. Brad Bardua, Vancouver FEI Chapter President, who had flown to Toronto to offer support to our team.
We returned to our meeting room to practice before our presentation. Before long, it was our turn and we presented our case analysis to a panel of judges. Despite some minor hiccups, the presentation went relatively smoothly. The question and answer period was definitely intense and we were met with some very challenging questions including some we had not considered during our discussion.
After the Q&A, Brad took us out to lunch and gave us some great feedback on what we had done and what we needed to focus our attention on. It was great to have a friendly face in the audience and even better to get immediate feedback on our delivery!
Once all of the teams presented their cases, the competition committee called us back and delivered the crisis: Netflix was in a position to offer same-day release for new movies (simultaneously with the box office). It was our task to determine a strategy to mitigate the threat.
We were allotted approximately 1.5 hours to complete an analysis and presentation of our crisis recommendations. A frenzy of discussions and PowerPoint generation ensued. We completed the deck, but much to our frustration and the frustration of a few other teams, one of the teams had decided to double-side print their deck. This tied up the only printer on the floor, producing one page every 4 minutes. We were not able to produce our deck, but as it turns out, we were not selected to present in the final.
The eight teams that did not present in the final were given a glass plaque in recognition of their participation and hard work. We were then able to relax a little, watch the final presentations, and learn from the strategies presented by some of the other teams. It is always interesting to watch others present the same materials and see what does and does not work in presentations.

After the completion of the presentations, we headed back to the hotel to drop off our gear and head out to the banquet at the Hart House at the University of Toronto, where we were able to meet and chat with some of the other teams before heading for dinner. There, we met some distinguished alumni including Brian Haines, Steve Wade, Rob, and Matt Yelavich. Following some great conversation, food and some drinks, we went to another pub near the hotel with the team from the Haskayne School of Business at the University of Calgary.
Before we knew it, the time had come for us to catch our flight home to Vancouver.
The Best in Class Case Competition was an amazing learning opportunity to apply our academic knowledge to real-world problems and it was great to meet with other MBA Candidates from other institutions, compare notes, and develop some good connections.
We want to extend our thanks again to FEI Vancouver for the opportunity to represent the Chapter at the national level, and especially to Brad Bardua for coming to Toronto to offer his support and feedback. We also want to gratefully thank the Beedie School of Business for its support in this competition!
Cheers!
Rachelle, Matt, Tim, and Rob
2011 Net Impact Conference – Portland, Oregon
Posted by: Lindsay McIvor in MBA Experience on December 22nd, 2011
The Co-presidents of Net Impact Segal’s 2011 MBA cohort, Julian Harrison and Lindsay McIvor, were lucky enough to have the opportunity to attend the annual Net Impact Conference this year. We were accompanied by Colin Lam, the president of Net Impact Segal’s 2010 MBA cohort, and we had an incredible time together! Having Colin on the trip was especially fantastic because Julian and I were able to discuss at length with Colin about his experience as President of Net Impact, allowing us to gain helpful insight and ensure the continuity of knowledge, so we can facilitate a successful year for Net Impact Segal.
We arrived at our hotel next to the conference centre and the whole area of the city was buzzing with professionally-dressed Net Impact-ers, all of whom seemed really excited to be there. The first major organized event of the conference was the Welcome to Oregon Party, and it was held at a fantastic venue for socializing and dancing. We tasted local beers, met other Net Impact members from across North America and around the world, discussed our various visions for a Sustainable planet, and danced it up! The next morning we got our coffees and headed over to the conference centre for the first of two day’s sessions.
The sessions were absolutely fantastic – the topics that were covered, the speakers who came to share their knowledge, and the fellow students’ engaging and intelligent questions all contributed to an incredibly inspiring learning experience. The first session Julian attended was “Our Financial Footprint: Transforming the Economic System through Finance”, a session which generated many ideas including the notion of using a Genuine Progress indicator rather than simply GDP as a better way to measure total welfare. The first session I went to was based on the realm of International Development and was titled, “Conflict Minerals: How to Bring Peace to a Supply Chain”. The speakers included an executive from Dell computers and questions were raised from the audience by managers at Apple and Microsoft, among other big business names. The panel speakers weighed in on the responsibility of Buyer-Driven Supply Chain Companies, such as the large computer manufacturing companies, to understand where their resources are coming from and what effect their extraction is having on local communities’ socio-political and socio-economic conditions. The session highlighted the unfortunate reality that many essential minerals, especially those that are mined in underdeveloped countries such as those in Central Africa, are sometimes mined and sold in conditions of armed conflict and human rights abuse.
There were also more interactive sessions available to attend and Julian participated in “Next Generation Strategies for Social Change: How to Use Markets to Achieve Missions”. In this session, Jason Saul, CEO of Mission Measurement, talked about how companies will enact social change if it is profitable, and called upon us to be the next generation to find ‘social solutions’. The attendees were put into groups of 4 or 5 and were asked to come up with a ‘social solution’ for Apple. The two points that had to be respected were a) that there would be a positive social impact and b) that there was a profit to be made. Julian’s group came up with the idea of enacting a waste removal program at Apple whereby Apple customers could pay a small fee to have their old computer dismantled and have its harmful components removed before being sent to landfill. Julian and his group came up with the idea that the dismantling be done in a safe environment, in areas where the Apple stores are located by low-income or people with mental difficulties. This would have the following impacts a) local employment for people who have trouble finding work b) removal of harmful components from landfills and b) profit for Apple (and a positive image). Their group won the challenge and received a copy of Mr. Saul’s book Social Innovation, Inc.!
One of the best sessions I went to was a panel discussion called, “Creating a Corporate Social Responsibility Program from Scratch”. The speakers included Tod Arbogast, Vice President Sustainability and Corporate Responsibility for Avon Products Inc.; Meg Garlinghouse, Head of Employment Branding and Community at LinkedIn; Michael Jordan, SVP Sustainability Strategy, Jones Land Lasalle; and had Regina Hauser, Executive Director of The Natural Step Network USA as the moderator. The audience heard about various frameworks, strategies, and tools for overcoming challenges to launch exceptional Corporate Responsibility programmes or how to take an existing program to the next level. The key messages communicated were the importance of having champions within organizations, preferably at the executive level; the need to foster relationships built on common goals across the organization; and the importance of employee engagement and accountability at all levels of an organization. The speakers emphasized the importance of devising plausible goals and initiatives which can be sustained over the long-run, and the need to install metrics of various kinds. Lastly, the speaker panel weighed in on the three critical skills for having a Sustainability/CSR-related career. They agreed that you must be a “people person” because you will need to be able to engage broadly across the company and community. It is also important to have fantastic conflict resolution skills – something which derives from being a people person. Thirdly, it is crucial to obtain and display an attitude of pragmatism in finding and communicating solutions to the Sustainability problems businesses face.
The speakers at the conference were of the highest calibre and included high-level executives from Nike, Boeing, Deloitte, Campbell Soup Company, Levi Strauss & Co., Starbucks, Gap, Dell, FedEx, and eBay. There were also speakers from Universities and Governments from the West to East Coasts of the United States. The opportunities to network and socialize during our time in Portland also really added to the value and fun of the experience. We connected with students from the UBC and University of Alberta Net Impact chapters and had a great night out on the town, from which some new friendships and good memories have resulted, and some joint Net Impact events are now in the works. We were the first cohort to have students attend and we would like to take this opportunity to encourage future SFU students to try to attend the conference and to thank the Beedie School of Business for supporting our attendance. It really was an invaluable experience to be exposed to the conversations which are being had by high-level executives of large and small North American businesses in order to understand where their heads are at, what kind of benchmarking is being done within and across industries, and what key ideas are working to drive Sustainability into the agenda of businesses.
All the Best,
Lindsay McIvor
Beedie Team Travels to Toronto for the 2011 TATA Cup
Posted by: Connie Chang in MBA Experience, Student Life on November 30th, 2011
A team of four MBA students – Peter Konefal, Connie Chang, Farzian Aminuddin and Arjun Maruthi – traveled to Toronto during the weekend of November 18th to 20th to represent the Beedie School of Business at the TATA Cup Sustainability Case Competition. Founded by Mr. Mukesh Gupta, Director of Strategic Relations at Tata Consultancy Services (a subsidiary of the Tata Group, a multi-national corporate giant based in India), the competition was designed with the intention of providing MBA students with the opportunity to practice incorporating corporate social responsibility practices into their strategic planning processes.
The team arrived in Toronto on the late afternoon of Friday and attended a reception held at the Ted Rogers School of Management building, located in the core of downtown Toronto. The reception served as an exceptional networking venue for students from twelve MBA programs across North America (primarily from Canada). At this introductory gathering, the contest format and details were introduced by Dale Carl, Director of Graduate Students at Ryerson University – the winning school for last year’s TATA Cup. Carl closed off the reception with a final tip on the topic of the next day’s case, identifying that the topic would be on a man-made international catastrophe that occurred in the most recent year or two. After the reception, the team went off to brainstorm ideas on potential topics and we unanimously agreed that the man-made British Petroleum (BP) oil spill that occurred in April 2010, which caused severe economic, social and environmental damage to the Gulf Coast, was the likely candidate. We worked late into the night running a practice simulation on this topic and then went to bed feeling satisfied having undertaken our due diligence.
We woke up early the next morning, feeling refreshed and confident from our practice session. We opened the case package as soon as we arrived to our designated room and were slightly taken by surprise when we learned that the case was in fact the Fukushima Daiichi nuclear disaster that took place in March 2011. In retrospect, the selection of this topic was just as likely as the BP oil spill and the team would have benefitted by exploring and researching a number of potential topics. However, as one teammate pointed out, we made the mistake of over-focusing on the technicality that the Fukushima event was caused by a tsunami – a natural disaster – even though the extent of the damage was primarily due to the nearby man-made nuclear power facilities. The lesson learned? When faced with preparing for potential topics in case competitions and in other situations, it is useful to brainstorm a wide range of possibilities and spend a bit of time preparing for the most likely subjects before narrowing down to a single topic.
We swiftly moved on from our disappointment that the topic wasn’t the one that we had prepared for and worked through the case as we normally would have. We were diligent in ensuring that our case preparation was well under the three hour time limit and we prepared clean and informative presentation slides with a focus on solving the issue using a triple-bottom line approach. We had a little less than an hour to practice our presentation and we were able to provide pointers to one another on how to add clarity and the personal touch through stories and examples. It was evident that we worked well as a team and trusted one another – a team trait that is so critical, especially when working under time pressure and in preparing for the judges’ question period – a process that is best if every team member is able to step up and represent the team in their response.
In our opinion, our final presentation to the panel of judges was a success and for some of us, it was a personal best. We stayed well in tune with our role-playing efforts as consultants presenting to the TEPCO Board of Directors, starting off the session with a cultural Japanese bow and speaking clearly and confidently both during the presentation and the question period. However, we recognize that there were two main downfalls to our presentation which serve as lessons learned for the future:
1.) It is critical to allow for extra time to practice the presentation to perfect the timing of each component. Our team fell short of the allotted 20 minutes and therefore lost our opportunity to discuss some important points in a greater level of detail.
2.) It is useful to review the judging criteria sheet once more just prior to practicing the presentation to ensure that each major topic is sufficiently covered. Our team focused too heavily on ensuring the flow of the presentation and on our strategy’s implementation plan, which led to less coverage of other major components.
When all the presentations were over, we were served lunch and the results were announced – the three schools who made it into the final round were University of Ottawa, Queen’s University and University of Alberta (in order of final ranking). All MBA students were given the opportunity to see the presentations that made it to the finals, which were tweaked with an extra piece of information given solely to the finalists. The competition was exciting to watch and we were able to learn from the quality presentations given by the finalists. In the end, Ottawa took home the gold, while every participant of the Tata Cup were given participation plaques, Starbucks gift cards, as well as introductory job interviews by Tata Consultancy Services.
Overall, this was a fascinating event and a great opportunity for MBA students to develop professionally – both as an individual and as part of a team. We were put in an uncomfortable situation and overcame the challenge with the company of like-minded individuals, and emerged as stronger business professionals at the end. Based on these experiences and through our discussions with other MBA students, we also took home valuable lessons of how Beedie can administer new case competition initiatives to improve their role in providing future opportunities for our MBA students.
Master of “Balloon” Administration
Posted by: Houman in MBA Experience on October 17th, 2011
Today after more than two month of the MBA program I got a minute to spare and I’m going to share a tremendously important secret with you all. But promise not to tell anyone, OK?
Through the orientation week, all of the MBA cohort gets the idea that we are going to have a very busy schedule and it’s a lot of work ahead. Mostly team work.
As a part of the orientation week — which I personally found very useful — we attended a teamwork workshop which served us well in two ways.
First, we got a chance to know each other more in-depth. Second, we were provided with a scientific self-assessment test which enabled us to know our learning pattern. This was something that I never knew of before.
It was such a great experience to know how people learn the same subject through different approaches. The fun part was that after a day-long workshop, our instructor asked us to utilize what we had learned through the course. But how? Good question.
By making a balloon tower! Yes that’s right — I’m pretty much sure all of you have heard about the macaroni bridge competitions or cup festivals at the universities, but balloon tower is something extremely amazing. You got seven minutes to build it, with limited building materials and you have to work in teams. The winner would be tallest, most stable tower, which could withstand outdoor conditions. Yes, that’s right you had to bring it to the street and test its stability.
I can’t even describe how everybody was feeling and acting through that sequence of events. There was a lot of stuff going on at the same time. Some groups, depending on their members’ backgrounds, started to set up an engineering design, while the other started to produce an artistic masterpiece, and so on. To cut the long story short, after all that furious competition, the winner was announced. But that was just the start of the story — right when everybody thought that the game is over the fun part came along. “Let’s put all the towers together!” called our instructor. Student from all groups enthusiastically assembled the “master balloon tower”, which was something like a giant colorful cloud.
The lesson was great: Teamwork is something more than individuals and cooperation is not always equal sacrifice. Sometimes we CAN have the cake and eat it too! Work in the groups and enjoy it.
So what’s the bigger secret? I’m telling you now, from that day I got what MBA stands: “Master of Balloon Administration”. In retrospect, this was an experience — and a higher education acronym — not soon to be forgotten.
SFU MBAs in Singapore: Expat’s and Report Writing
Posted by: Kathleen in MBA Experience on September 16th, 2011
It’s been a few days since we’ve updated the blog. We’ve been busy doing follow ups with hotels, commencing background writing on the report (methodology, definitions, existing research summations), and doing some exploring of Singapore.
We have 19 survey respondents so far. Most of these respondents are those with a high interest in environmental issues and CSR so we’ve recognized that our results will lean towards environmental progressiveness rather than showing a true average of the industry in aggregate. All in all though the project is coming along well. It is a fair amount of work but our team morale is high and we firmly believe that our end result will be informative. We’re also learning a lot in the process – we’ve all become stronger in cold-calling, composing compelling e-mails and letters, and in our interview skills as we begin to meet with industry associations and best-practice leaders.
On Friday we attended an event held by the Canadian Chamber of Commerce here in Singapore. We were invited by Marlene Han, the President (and the aunt of our MBA colleague and friend Chelsea). The event was at Urban Fairways and provided a perfect chance to meet and network with fellow Canadians including David Sevigny, the High Commissioner for Canada to Singapore while working on our swing. We had a great time, and it was wonderful to meet Marlene in person as she has provided advice and contacts as we’ve pursued this project.
The weekend was great – checked out the nightlife at Clarke Quay, met up with some of Eva’s high school friends, ate some amazing Indian food and had snacks and a swim on Sunday with Eva’s Father.
| Team at Clarke Quay |
Back to work now…
SFU MBAs in Singapore: Siloso Beach Resort
Posted by: Eva in MBA Experience on September 16th, 2011
Today, we made our way through the forests of Sentosa Island to Siloso Beach Resort, one of our survey respondents and industry best practice leaders who agreed to host our onsite visit and interview. One of Siloso’s CSR Team members gave us a tour of their facilities at the hotel. This Eco-resort was designed from the planning phase to be built in harmony with the surrounding environment, and to minimize any harmful effects once in operation.
Perhaps the most striking thing to me about this resort was the efforts made towards keeping the surrounding environment undisturbed. For example, the terrain had not been flattened to build the resort. Instead, the hotel structure was built on stilts to account for the natural slope of the terrain. Siloso also went to great lengths to preserve trees that had originally existed in the area. When we visited one of the villas, a tree was right in the middle of the room, coming up through the floor and extending through the ceiling! As far as a hotel experience can go, it really felt like you were living amongst the natural habitat. A relaxing soak in one of the villas’ outdoors jacuzzis, listening to the jungle sounds would really complete that experience. There was also a beautiful swimming pool, which was built where an old road used to be, which meant that less digging was required to construct it.
SFU MBAs in Singapore: Together at Last!
Posted by: Connie in MBA Experience on September 16th, 2011
In terms of our progress for this project, we have currently received survey responses from 18 hotels in total, many of which represent key players in Singapore’s hotel industry. Initially, we were a bit disappointed in our seemingly low response rate. However, after speaking to the Singapore Hotel Association last week, we were reassured that getting responses from roughly 20 hotels in Singapore would be considered successful. This discussion motivated us to approach hotels even more aggressively and helped us re-adjust our focus to target the remaining hotels that are either large in size or are well-recognized for their environmental sustainability efforts. We are optimistic that we will be able to boost our response rate over the next couple of days and that we would be able to schedule at least a few more onsite visits and interviews with industry best practice leaders, in addition to the eco-tour that we have scheduled for at the Siloso Beach Resort tomorrow.
SFU MBAs in Singapore: Local Food
Posted by: Eva in MBA Experience on September 16th, 2011
Shrimp at Japanese Burger place, MOS Burger
Teh Si at a traditional Singaporean breakfast cafe
Bread with kaya and butter at a traditional Singaporean breakfast place
Asian soft drinks at 7-eleven
Mee Goreng (fried noodles)
Various feast items! Fried rice, satay, kang kong, baby gai lan, sambal sting ray, cereal prawns, turnip cake omlette, sugar cane juice.
SFU MBAs in Singapore: Lessons from Singapore
Posted by: Kathleen in MBA Experience on September 16th, 2011
We’re having a great time so far. We’re starting our days by going to the gym followed by breakfast and then working until lunch. After lunch it’s back to work until dinner and then some exploring and debriefing.
We’ve been really using our networking skills to try to increase the response rate to our survey and to learn more about environmental CSR in Singapore. As such we’ve established contact already in-person with the Singapore Hotel’s Association, and are in e-mail contact with face-to-face meetings scheduled with Contact Singapore (our project supporter), the Canadian Chamber of Commerce and Singapore Compact. All of our contacts have been invaluable thus far.
Some things I’ve learned so far in Singapore:
1. Use of Aunty/Uncle as a respectful term for persons who help you (ie. taxi drivers, hotel attendants etc) eg. Thank you Aunty
2. Cars have right of way as opposed to pedestrians when one is crossing the road
3. Durian (the fruit) is banned in many hotels due to the smell. There is actually a no durian sign in our hotel elevator
4. The MRT (subway system) is very civilized and may have some lessons for Vancouver. See the photo below for instructions as to where to stand while waiting for the train and what space to leave for passengers to exit. The full wall there is glass with doors that open when the train arrives.
Some photos:
| MRT – guidelines as to where to wait versus disembarking |
| By the river – you can see the Marina Bay Sands in the background. |
| Eva, Peter and Kathleen with Eva’s high school friend Eugene |
SFU MBAs in Singapore: Day 3
Posted by: Eva in MBA Experience on September 16th, 2011
After our first night at the new hotel, Hotel Bencoolen, the three of us worked out at the hotel gym. The gym was a covered but outdoor gym, and so we were all sweating PROFUSELY! Luckily there was a small pool next to the gym so we were able to cool down afterwards.
After an energizing exercise session, we headed to a meeting with the Singapore Hotel Association. The meeting was incredibly helpful; two representatives gave us advice on our survey questions, answered questions about sustainability in Singapore and in the hospitality industry, as well as gave advice on how to increase our response rate. Overall, it was a very successful meeting, and we headed back to our hotel to work on some follow up emails and calls.
Soon we will be going out for dinner with one of my high school friends for some authentic Singaporean food!
SFU MBAs in Singapore: Arrival in a New Country
Posted by: Kathleen in MBA Experience on September 16th, 2011
After a fifteen hour flight, a run through Hong Kong airport, a suspected loss of the aforementioned guitar and a three hour flight we got here.
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| In the HK airport after a 15 hour plane ride |
Last night we stayed at Klapsons The Boutique Hotel. The hotel is amazing, very design-y. The bathroom actually has a light colour changer for in the shower – so you can switch the colour to any colour of the rainbow.
We got up early this morning, about 6:30AM with the intention of re-setting our internal clocks (Singapore is 15 hours ahead of Vancouver) and combatting jet-lag. Today is a national holiday in Singapore, so many nationals are on vacation. As a result there is not too much work we can do today though we were successful in setting up a few meetings.
After a delicious breakfast at the hotel and some administrative work we headed out into the city – walking through Chinatown, along the river and through a park. It is 30 degrees here today and a bit grey though we’ve had some periods of sun. As a result our walk felt much longer than it would in Vancouver.
Today we’re moving to our home for the next twenty days – the Hotel Bencoolen. More later!
MBAs push Singapore hotels to go green with winning business pitch
Posted by: SFU Beedie in MBA Experience on July 12th, 2011

(Left to right) Kathleen Williams, Peter Konefal, Eva Tidlund and Connie Chang with the team’s faculty adviser, David Hannah
A team of four MBA students from Simon Fraser University’s Beedie School of Business has developed a project plan that has not only garnered top billing in a prestigious international competition – it could leave a lasting environmental impact on the dynamic Asian economy of Singapore.
SFU graduate business students Kathleen Williams, Peter Konefal, Eva Tidlund and Connie Chang were selected from a global field in the Graduate School Projects@Singapore competition. The team’s faculty adviser is David Hannah, Academic Director of the MBA program.
Their project proposal, which has now been accepted by Contact Singapore, an alliance of the Singapore Economic Development Board and Ministry of Manpower, is focused on integrating corporate social responsibility (CSR) and environmental standards in Singapore’s booming hotel industry. This is the first time a Canada-based team has been selected in the program.
“Connie, Eva, Kathleen, and Peter took the initiative to enter this competition, and they wrote a winning proposal while carrying a full course load in our full-time MBA program,” said Hannah. “We want our graduates to be great thinkers and communicators, and to be motivated to solve challenging problems. Needless to say, these students exemplify these qualities, and we’re very proud of them.”
The students will travel to Singapore this September to meet with stakeholder groups from government and industry, and to conduct field interviews and research. Stephanie Bertels, Assistant Professor at the Beedie School of Business, will provide guidance for their research. The team’s findings will be presented to Singapore government officials later that month.
They note that the Singaporean hotel industry was selected as a focus in their project because of its economic prominence, making up a significant four percent of the nation’s annual gross domestic product. “Hotels have the potential to be influential corporate hosts to international business and leisure travelers,” they argued. “Positive environmental practices… are noticed by hotel guests, and in turn have the potential for wide-reaching effects such as setting new industry expectations.”
The Graduate School Projects@Singapore program offers graduate students from all disciplines globally the opportunity to create a project that could impact the Singapore economy.
Using the vibrant Southeast Asia city-state as a focal point for study, participants demonstrate their knowledge of industry sectors and businesses in Singapore, by translating them into insightful research findings, creative ideas or products. Projects may cover any of the key growth industry sectors in Singapore, such as biotechnology, clean energy, tourism, finance, oil and gas, and electronics.






